Real Estate Video Brochures
When Tracy, in a Bravo TV show, focused on luxury real estate “Million Dollar Listing,” wanted to impress a seller of $500,000,000 worth of properties, she summoned her team to come up with ideas on how to impress such a millionaire. Team member Gina proposed a fascinating idea: create a movie about the properties, and deliver the movie on Real Estate Video Brochures! Trina was sold (and by the way, got the deal, though you have to watch the rest here).
Of course, you don’t have to sell properties worth 500 million dollars. You can sell properties for much less and still benefit from the marketing opportunities Video Brochures offer to you. In fact, we have experienced an increased demand of mid-range to high-end brochures from Realtors that realized the vast potential Video Brochures offer.
For many individuals, home or property is the biggest purchase they make in their life. Buyers may re-evaluate their decisions and address every aspect of the property they consider. This is why real estate agents have embraced various videos and photography techniques. One way to keep the expensive footage/photography in front of buyers’ eyes is through Video Brochures.
Presentation Box
10.1″ LCD in Hardcover
Video Mailer
4.5″ LCD in Softcover
eXp Video Folder
7″ LCD in Hardcover
How can a Realtor use Real Estate Video Brochures?
Video Brochures can be utilized in different ways. They can advertise a realtor’s business and highlight his/her strengths. They are a great “give away” tool to hand to potential buyers to keep the images or video of their future house in front of their eyes. Video Brochures can also be a tremendous and impressive “thank you” card to close the business relationship, taking marketing (and brand awareness) to a whole new level.
A listing tool
One of our clients used a custom-designed Video Brochure to sell a luxury home in Colorado. The Video Brochure was mailed to potential buyers in a custom printed mailing box, creating a cohesive marketing experience. Such a brochure can introduce a property via walkthrough video or through a sequence of individual images that play on the brochure as a self-running slideshow. The Video Brochure leaves a lasting impression on perspective buyers, and for many buyers may be the tipping point in making a decision.
Veronica Beeds, the owner of Orlando-based Terra Homes LLC, also uses Video Brochures to help with her company listings. Her team loads property presentations on to the Video Brochures and leaves them with selected potential buyers. As Veronica said, “Being a small boutique real estate company, we need to separate ourselves from the competition. We found this little card has been well-received by our clients, sellers, and buyers”.
A company showcase
Some Realtors use video brochures for the introduction of their real-estate business, highlighting their successes and sold portfolios. The business is very competitive, and so any introduction that can sway a seller or buyer to their direction is welcome.
Thank you
Video Brochures with business contact information is a great marketing tool. A video thank you note on a smaller Video Mailer can bring the final touch that could, if shared, bring another client wanting to sell the next million-dollar house.
Video Brochures not only help sell properties but are also a great marketing vehicle for any business, thanks to their innovative aspect, as they are viewed and shared by many. Call theVideoCards to discuss your video marketing needs. There are video brochures of various screen sizes for a variety of budgets.
