VIDEO MAILER: PROMOTIONAL VIDEO DIRECT MAIL

Fight the marketing clutter with video direct mail.

What is a Video Mailer?

A Video Mailer is a custom printed Video Brochure intended for mail distribution. Accompanied by a custom printed mailer box, video mailers offer a cohesive branding experience. They are highly customizable, with each order being created according to the customer’s requirements: brochure size, LCD size, memory capacity, type of cover, and other details specified by the customer.

The video mailer, video direct mail, LCD video mailer, or video book… these are all names for video brochures that play preloaded video files upon opening the front cover. The difference in names between video brochures and video mailers is just the delivery channel. While video brochures can be handed to recipients, video mailers are mailed as the name implies. With custom print, sound, and video, they offer great promotional exposure with high memory retention, thus becoming popular among companies and marketers.

The goal of LCD video mailers is to reach influential decision-makers and to put a company video directly in front of them. Video mailers promote a company, invite to an event, launch a new product, and introduce new team members. Many times, companies use video mailers as a tool to get through the gate-keepers to the C-suite executives and main decision-makers. Video mailers can be mass uploaded with one video or custom uploaded with videos for each specific recipient.

The goal of LCD video mailers is to reach influential decision-makers and to put a company video directly in front of them.

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Video Mailer Explained

See what Video Mailers are all about

Introducing our most affordable mailer

Video Mailer Box LITE

8.5″ x 11″ Hardcover Video Mailer
with 9″ LCD

7″ x 5″ Softcover Video Mailer
with 5″ LCD

7″ x 5″ Softcover Video Mailer
with 4.5″ LCD

8.5″ x 5.75″ Hardcover Video Mailer
with 7″ LCD

See more of our past video brochure projects in our Gallery.

Call 407.663.0200 now or email us with questions.

Typical Video Mailers

Video mailers are a remarkable marketing tool that combines the power of video with the convenience of traditional mail. These captivating devices are available in pre-defined sizes, ensuring compatibility with various mailing requirements. However, we understand that every project has unique specifications, which is why we offer the flexibility to create video mailers in any size you desire. Whether you prefer a standard size or have specific dimensions in mind, our custom-made video mailers will perfectly accommodate your creative needs, ensuring a seamless integration of video content within an engaging and interactive mailer format.

Smaller Video Mailers with 4″ – 5″ Screens

The most common video mailer is a 7″ x 5″ softcover brochure with a 4″, 4.3″, 4.5″ or 5″ screen, or theVideoCards 5.7″ x 4.1″Video Mailer Box LITE with 4″ screen in a custom printed mailer (15pt cover stock). The mailer is printed on the same paper stock as the brochure and then laminated (matte or gloss), offering low cost and color consistency.

The video brochure is inserted into a standard foam sleeve and then put inside the mailer box. The customer can choose if the mailer should include a USB cable, though our standard delivery includes the cable in a custom printed USB box. For screen sizes up to 5″, the box provides sufficient protection for the Video Brochure during shipment (for shipment of larger screen sizes, we recommend a separate shipping container or a hardcover Video Mailer).

Postage

This solution is typically less than eight oz., with shipping costs between $4 and $5 (USPS).

Mid-size Video Mailers with 6″ – 7″ Screens

Some of our clients chose to distribute Video Mailers with the larger 6″ or 7″ screens. Such video mailer is typically 8.25 x 5.75 though custom sizes are available according to the client’s requirements.

To ensure Video Mailers with 6″ and 7″ screens withstand handling during shipping, we recommend two options:

Custom-Printed Corrugated Mailer Box: This option provides enhanced durability and protection for softcover brochures. The custom-printed corrugated mailer box is designed to safeguard the Video Mailer during transit.
Hardcover Brochure with Regular Mailer Box: Our hardcover brochure option features a sturdy hardbacked paper board with a custom printed and laminated cover. This hardcover design provides protection against accidental damage during shipment. The regular mailer box, made from 15pt cover stock, complements the hardcover brochure, offering reliable packaging and further safeguarding your Video Mailer.

Large Video Mailers with 10″ Screens

Luxury products deserver luxury high-end video brochures. Our top-of-the-line 10.1″ IPS screens are typically in brochure size 11.5″ x 8.5″. If mailed, we recommend such brochures mailed not only in hardcover but, for extra protection, in corrugated boxes with extra padding.

Another popular and elegant option is to mail larger brochures in luxurious video presentation boxes. These presentation boxes are designed to exude sophistication and enhance the overall premium experience. To ensure optimal protection, they come with special die-cut EVA foam mold that snugly fit your video brochures, securing them in place and minimizing the risk of any mishaps.

All projects of similar size are custom-made specifically for your needs, and we quote such projects based on your requirements.

Video Mailer Shipping & Fulfillment

We offer domestic shipping fulfillment for our clients via USPS.

USPS^® Ground Advantage
In most cases, we ship mailers via Ground Advantage. Postage for our Video Mailer Boxes LITE and 7″ x 5″ mailers are $4 – $4.50. Postage for shipping softcover mailers with the 7″ screen is $4.70 – $5.40, hardcover mailers iwth 7″ screen is $5.90 – $6.78. Ground Advantage offers tracking reports and returns of undeliverable mailers. Delivery times are generally 2 – 5 days.
Other Carriers
Some clients prefer mailing video brochures via FedEx^® or UPS^®. Mailing brochures via UPS^® or FedEx^® is generally more expensive. They are, however, a good choice for international shipments due to faster delivery times and competitive pricing. We offer fulfillment only via USPS Ground Advantage.

Fulfillment
theVideoCards offers fulfillment and shipping video mailers within the US to customers’ clients based on a submitted spreadsheet of addresses. Handling fees start at $2.00, $1.50 for quantities over 300. The fee covers address sorting, printing, labeling, packaging, and mail drop.

Why Video Mailers?

Our Video Mailers are used in a variety of marketing and advertising situations. They are effective as a direct mail campaign introducing a new product or for introducing your company to potential customers. They have been utilized to introduce luxury car leasing options to existing customers when a new car model becomes available. They showcase new houses on the market. Some companies use them as a high-end recruiting tool introducing their company to potential employees. The possibilities are endless and the effectiveness of our video brochures makes a desirable option for forward-thinking sales and marketing professionals.

Why order from theVideoCards?

theVideoCards is one of the main suppliers of video brochures and video mailers in the US
our founder has 30 years of experience in print, photography, and design
our video mailers comply with shipping carriers hazardous material rules and regulations (Lithium content limitations)
we use grade-A material
with six years of experience in display-based devices, we can recommend the best solution for every budget

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